Friday, June 4, 2010

Passing the Torch - Viva La Baja! Blog Has Been Sold

I am happy to report Viva La Baja! Blog is now owned by Sergio Igartua - Los Cabos resident & owner of Grupo Igartua.

Our family now resides in South America and I am immersed in a new online venture - South America Living - Web-full of info for folks wanting to travel or live in the countries Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Peru & Uruguay. Online soon at

An introductory hello from Sergio:

"My name is Sergio Igartua and I’ve been in advertising and marketing for more than 15 years. My career has taken me from the U.S. to Costa Rica, and finally to Mexico where I currently reside.

During those years I’ve had the opportunity to provide creative services to diverse markets such as the U.S. Hispanic market, the Costa Rican and Mexican political arenas and, most recently, the Mexican hospitality market.

I own and operate Grupo Igartua, a travel marketing agency in Los Cabos, Mexico, where I’ve been living for the past 4 years."

Viva La Baja! was a fun project. Highlights of the past few years include: interacting with a lot of cool expats & locals I never would have met or known; learning about environmental issues on the Peninsula and the amazing folks who have worked for years to fight degradation of Baja waters, land & wildlife; writing articles for publications such as MexConnect, Our Mexico & my personal favorite... Sea Watch Mexico - who are doing some incredible work putting an end to illegal fishing & restoring the reefs of the Bay of La Paz with the Observatorio Ciudadano's program. A video about the program can be viewed here:

I´m confident Sergio will put all the hard work & information to good use and wish him the best with his future endeavors.

Viva La Baja! & all its inhabitants, Molly

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